News
Consumers easier to entice than in past years
20 May, 2010
A new report from Key Note market research highlights that customers of insurance companies are less loyal than they used to be. One major reason for this trend is the insurers’ practice of offering introductory offers, such as discounts for online purchase or cashback for switching from another insurer. Inevitably, as the market becomes more competitive, insurers adopt divisive tactics to target specific market segments and induce customers to move. Their latest insurance report, along with other financial reports, are available from their website.
Key Note is a leading provider of market research to companies and academic institutions across the UK.
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